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Looking for strategic planning, user/audience/consumer insights definition, brand platform definition, brand identity concept (naming / claim / manifesto), brand and market audits, trends analysis, editorial line definition, digital brand ecosystem channel planning, integrated campaign big ideas and concepts… and companies of all types looking to better understand their clients’ market stakes and trends through tailor made audits, research, interviews, whitepapers and workshops, to differentiate their company and find a blue ocean positioning…
Looking for a right arm to help clarify your team’s vision and goals, motivate them and equip them with the right tools and methods, to apply creative problem solving together, bounce ideas and bring extra energy…
Looking to develop their creative thinking, become better co-designers and better storytellers, to know how to be concise and engaging, how to convey impactful truths, beautiful concepts, immersive ideas and generate emotions…
Looking to understand what makes them who they are, what makes their hearts sing and makes them feel alive, where their natural skills lie, what helps balance them (lifestyle/relationships/projects) and how to reveal and express their most authentic and fulfilling, organically evolving identities….


I help brands and individuals develop their uniqueness and express their creativity, in order to fulfil their potential, attract and meaningfully connect with their people.
Carine Negroni
Editorial Director
Leroy Merlin / Paris
J’ai rencontré Nesem à l’occasion d’une formation sur les insights et j’ai immédiatement adhéré à son approche et sa méthodologie. Nous lui avons demandé d’animer plusieurs sessions sur les insights habitat, en France mais aussi à l’international. Cela a permis à Leroy Merlin d’aller chercher des insights plus fins et de toucher juste !

Philippe Ragot
Vice President
SWM / Luxembourg
I am always amazed at how well Nesem captures our, sometimes not so articulated, objectives and turn them into an activable marketing and communication strategy. She combines strong analytical skills with deep empathy. I am looking forward to the next projects together!

Solange Salomon
Marketing & Communication Team Leader
Foyer Global Health / Luxembourg
I have had the pleasure of working with Nessem as part of our brand strategy, and I can’t recommend her highly enough. She was quick to understand our needs and came up with appropriate and tailor-made solutions. Her strategic approach is both relevant and very well researched, with a detailed analysis of our market and exhaustive consideration of all aspects. What particularly impressed me was her ability to combine professional rigour with human qualities. She was able to establish a climate of trust while providing us with valuable recommendations.

Thierry Flies
Delegated Adminustrator
Schroeder & Associés / Luxembourg
I highly recommend Nesem Ertan, who played a key role in the design and implementation of Schroeder & Associés’ editorial strategy.
Thanks to her strategic vision and quick understanding of our challenges, Nesem was able to develop an innovative editorial line aligned with our objectives. She demonstrated a great mastery of communication tools and an exceptional ability to structure impactful content, thus strengthening our brand image and visibility.
Nesem stands out for her professionalism, rigor and ability to work in collaboration with our teams.

I help individuals and brands define and develop their uniqueness and express their creativity, in order to fulfil their potential, attract and meaningfully connect with their people.
